what are the odds that you’ll read this sentence again?
alternately, physics is having a straight in go fish
mpaa vs imdb, it’s a natural progression.
poor mpaa. this will weaken them (this lessens their ability to resist simultaneous DVD/theatrical releases) - and pretty soon, or, rather, immediatekly, we’ll get all movies (not just mark cuban’s) burned wirelessly to our ipods while we’re watching them in theaters. just like we’re promised in the constitution!
STEP 1: DEFY THE MPAA - do not let your films be rated (isn’t it evidence of a monopoly that needs to be busted up, if i can say “do not let your films be rated” and the “… by the mpaa” is implicit?)
(you might want to make the first one a kid’s movie, so the pr move cannot be dismissed as one of those ”they just got mad that they couldn’t cut comfortably to an R / they’re “too sophisticated/artsy for rating submission” scenarios)
Step 2: DEMOCRATIZE RATINGS - Collect demographic and other statistical information from audiences. Invent some arbitrary ranking system for them to participate within..
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(you bill moviegoing as an opportunity for cultural revolution! re-defining who we are as a country, and what for which we stand - or sit for roughly 2 hours.)
(you’re not exhibiting movies anymore, you’re “determining the future of the nation”)
(sort of a “textbooks of tomorrow” feel to the whole thing - like one big paradigm shift
 that we all have a part to play in shifting…)
(imagine how this plays into certain mindsets - it’s cultural warfare!)
Step 3 (and this is the most important): Don’t forget that the whole thing is just a marketing ploy / startup opportunity / industry destabilizer.
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