08.05.06
taster’s choice
STEP 1: DEFY THE MPAA - do not let your films be rated (isn’t it evidence of a monopoly that needs to be busted up, if i can say “do not let your films be rated” and the “… by the mpaa” is implicit?)
(you might want to make the first one a kid’s movie, so the pr move cannot be dismissed as one of those ”they just got mad that they couldn’t cut comfortably to an R / they’re “too sophisticated/artsy for rating submission” scenarios)
Step 2: DEMOCRATIZE RATINGS - Collect demographic and other statistical information from audiences. Invent some arbitrary ranking system for them to participate within..
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(you bill moviegoing as an opportunity for cultural revolution! re-defining who we are as a country, and what for which we stand - or sit for roughly 2 hours.)
(you’re not exhibiting movies anymore, you’re “determining the future of the nation”)
(sort of a “textbooks of tomorrow” feel to the whole thing - like one big paradigm shift
 that we all have a part to play in shifting…)
(imagine how this plays into certain mindsets - it’s cultural warfare!)
Step 3 (and this is the most important): Don’t forget that the whole thing is just a marketing ploy / startup opportunity / industry destabilizer.
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